The Sensitive Choice^® brand is a not-for-profit program developed by the National Asthma Council Australia in 2006 to inform the public about asthma and allergy management. The Sensitive Choice initiative helps more people with asthma and allergies to identify products and services that may be better for them.

Ranges that are part of the Sensitive Choice program have been rigorously assessed and approved by an independent advisory panel of experts. They ensure that the products do no harm and offer relative benefits to people with asthma or allergies. Products approved by Sensitive Choice^® must be durable, low VOC and resist mould and mildew.

Taubmans has been Sensitive Choice approved for over 10 years.